Rewards Link

Q: Is a single-brand card or a choice link better for my recipients?

A: For your recipients, a choice link is generally considered better than a single-brand card because it offers greater flexibility and freedom. Recipients highly value the ability to choose their own gift card brand or redemption option, which eliminates the risk of receiving a gift card they cannot use or do not prefer. Choice links, such as Tango's Reward Link or Global Choice Link, allow recipients to select from a variety of popular gift cards, prepaid cards, payouts, or charitable donations. This ensures they can pick something they truly want or need. Research indicates that consumers desire more flexible ways to redeem benefits, and many prefer multi-brand options or prepaid cards like Mastercard and Visa, which can be spent like cash wherever those networks are accepted. While single-brand cards are popular, they are less flexible and may be unsuitable if the recipient does not shop with that specific retailer or brand. Therefore, choice links provide a more rewarding experience by empowering recipients with autonomy over their reward.

Sources: [1], [2], [3]

Q: Are there fees for Reward Link or Global Choice Link?

A: No. There are no fees to recipients for redeeming Reward Link or Global Choice Link, and automated currency conversion is provided free of additional fees.

Q: Can I resend a reward link if the recipient loses it?

A: Yes. Reward links can easily be tracked, reissued, or resent to recipients via the self-serve portal or Hawk Marketplace.

Q: Can recipients redeem part of a reward and save the rest?

A: Yes, recipients can redeem part of a reward and save the rest. For example, with a Printed Reward Link, recipients can redeem all reward value for one gift card or stagger it across multiple brands. When redeeming a Reward Link, if there is a remaining balance after an initial selection, recipients can choose another option.

Sources: [1], [2], [3]

Q: Can recipients split a reward across multiple options?

A: Yes, recipients can split a reward across multiple options. For example, with a Printed Reward Link, recipients can use the full value on one reward or split it across multiple brands.

Sources: [1], [2], [3]

Q: Can Reward Link be delivered by SMS as well as email?

A: Yes. Reward Links can be delivered via SMS text message as well as email.

Q: Do reward links expire, and if so when?

A: Reward Links and Global Choice Links never expire for recipients.

Q: How is Reward Link delivered to recipients?

A: Reward Link is delivered directly via customizable email, SMS text message, or as an embedded URL/link integrated via API or FTP.

Q: How many reward options can recipients choose from with Reward Link?

A: Recipients can choose from 275+ popular merchant options in the U.S. Preferred Reward Link (and 110+ in Wellness, 7 in Coffee, 3 in Restaurant Delivery).

Q: How quickly can a Reward Link be redeemed after sending?

A: A Reward Link can be redeemed instantly in real time upon receipt via email or URL.

Q: What happens to a reward link that is never redeemed?

A: With BHN Rewards, unclaimed/unsent rewards receive a 100% refund.

Q: What is Reward Link?

A: Reward Link is a digital choice reward link that provides recipients with access to a curated catalog of popular merchant gift cards, virtual Prepaid Mastercards, and charitable donations with no expiration date.

Q: Why offer recipients a choice of rewards instead of a single card?

A: Offering a choice of rewards drives higher recipient satisfaction, greater engagement, and higher redemption rates (e.g. 80%+ preference for choice), making the reward feel personal and memorable.

Q: Can recipients split a reward across multiple gift cards?

A: Yes, recipients can redeem all reward value for one gift card or stagger it across multiple brands.

Sources: [1], [2], [3]

Q: Do recipients choose their reward at the moment of redemption?

A: Yes, recipients can choose their reward at the moment of redemption. Platforms like BHN Rewards and Tango Card offer features such as "Recipient's Choice" and "Reward Link" that allow recipients to select their preferred gift from a curated list of options after completing a task or receiving their reward email/link. This ensures they receive a reward that is most meaningful to them.

Sources: [1], [2], [3]

Q: Can reward and payout links be branded with my company's identity?

A: Yes. Reward and payout links can be customized with your company logo, brand colors, fonts, custom header banners, and personalized messaging.